Humming Along (August 29): Chick-fil-A takes on Netflix.
A recap of the last two weeks of product releases, partnership updates, and how one fast-food giant is proving that every business is ultimately an ads business.
About Humming
Humming is the easiest way to buy ads directly on websites, apps, and streaming platforms through PMPs, open auction, and premium bundles from one platform.
Here’s our elevator pitch:
Direct ad buying - Buy ads directly from publishers, apps, and streaming platforms in a self-serve platform.
Premium inventory - Access premium websites, apps, podcasts, and streaming platforms without the high cost minimums.
Real-time performance - Mobile-friendly dashboards to monitor campaign performance with every metric needed.
Creative tools - Upload designs, use thousands of templates on Canva with AI help, or find a hand-picked expert from Upwork.
Product Updates
Open Auction - Reach domains and apps through RTB. Add a block list for sites you want to avoid.
Premium Bundles (pre-built lists by category) - An advertiser can select from a predetermined list of premium sites and apps, placed in bundles by category.
Retargeting Only - Create a campaign that reaches people who have already visited your site, app, or a specific page within your site.
What’s Coming Next
Self-serve private marketplaces (PMP) - First in our industry, the easiest way to select from a predetermined site list to bid on only those domains or apps.
Chick-fil-A, the streamer: fast-food giant makes an entrance into original programming.
Industry Insights
What is the future of Alternative TV currencies? The future may ultimately be, ironically, with Nielsen. Different currencies - with different data and different ways to produce that data - are leading to different numbers. See more from AdExchanger.
Chick-fil-A, the streamer. Reported streaming service built by the fast-food giant offers a glimpse of how every business is ultimately an ads business. Read the AdWeek piece.
The Humming 1000 Index
The open internet is massive in every possible way. Trying to find the best places, among over 62,000 websites and apps, to showcase your brand is hard. Starting first with a premium list of 400 domains, Humming is helping you cut through that noise. We’ll soon be releasing our own list of the best of the best - fully curated domains and apps across a variety of ad channel types. Stay tuned as we unveil!
We’re Always Looking to Chat!
If you have any questions or interest in Humming, let’s find a time to chat here. We’re excited to connect!